Monday, January 09, 2006

Small is beautiful

Interesting! I thought Americans like it big and do not settle for small-is beautiful-that's why companies sell em bigger than 12oz. This is also a cause of American obesity. Corporate US is selling everything in big to consumers at cheaper prices and smaller at larger prices. For consumers it is not only a bang for their buck but also a drive to eat-and-have-more while corporate sector can make more money on top of big things as compared to what they make on small and neat.

Starbucks Economics - Solving the mystery of the elusive "short" cappuccino. By Tim-Harford: "Here's a little secret that Starbucks doesn't want you to know: They will serve you a better, stronger cappuccino if you want one, and they will charge you less for it. Ask for it in any Starbucks and the barista will comply without batting an eye. The puzzle is to work out why. "


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